Today I interviewed fellow marketer Robert Craven.
The Financial Times called Robert the “Entreprenuer guru”, he’s owned and marketed his own restaurant and currently provides marketing advice without any “Business School Bollocks” across the country.
Over the last two years Robert has been working with Barclays Bank right across Britian to deliver a series of Seminars called “Bright Marketing” and another called “More Profits.” He recently delivered a “Bright Marketing” seminar in Oldham.
During our interview I asked Robert whether he felt there was a North/South divide in business and marketing.
Robert replied, that the North/South divide exists and as he’s travelled across Britian the differences he’s found are:
- Northerners are more friendly, more chatty and more blunt, or straight forward
- Southerners are less accessible, they’re “lean back” people rather than “lean forward”
- Londoners are very much busier, everyone is time poor and has shorter attention spans
If you’re in business you may like to sign-up for my Business Growth blog, where I’ll post the entire interview when the second issue of the newspaper “Good Company” is printed.